Creative Promotions (Advertising) 20S (CPA20S)
Course Description
How does a business or brand grab your attention? What promotional and advertising strategies are used to communicate with consumers?
Creative Promotions will provide you with the opportunity to develop an understanding of promotional communication using a hands-on practical approach. You will study advertising tricks and techniques, deconstruct media messages, explore logos and branding, conduct market research, and much more. You will also create ads for television, radio, print, and social media. With an emphasis on technology infusion, students will learn how to use current technologies to demonstrate promotional strategies learned.
Creative Promotions will provide you with the opportunity to develop an understanding of promotional communication using a hands-on practical approach. You will study advertising tricks and techniques, deconstruct media messages, explore logos and branding, conduct market research, and much more. You will also create ads for television, radio, print, and social media. With an emphasis on technology infusion, students will learn how to use current technologies to demonstrate promotional strategies learned.
Recommended Prerequisite
- None
Units Covered
- Introduction
- Adobe Photoshop
- Market Identification
- Promotional Strategies
- Design and Branding Strategies
- Adobe Premiere Pro
- Promotional Mix Strategies
- Promotional Campaign